PUMA using new photo & video booth with facebook connection

aktionspotenzial's new photo booth with video transmission was on the PUMA tour bus on its "We together 2011!" tour of 6 cities in parallel with the Women's Football World Cup.
During the launch of the new Puma Women's V1.11 football boots, numerous fans frolicked in the Puma football photo booth.
Photo & video fun in the photo booth!
Simultaneous facebook connection together with automatic uploading of photos and videos via UMTS caused the advertising message to spread like wildfire online.
On-site photo printing, facebook links and video dispatch impressed visitors online & offline!
Flexible to use, the photo & video photo booth is just perfect for easy transportation on the tour bus.

PUMA photo & video booth on tour during the Women's World Cup to launch products in 6 cities!

On the occasion of the product launch of the new Puma Women's V1.11 football boots, the McCann Momentum agency carried out the Germany-wide "We're playing together" Football Bus Trip 2011 in parallel with the Women's Football World Cup. The new photo and video booth from aktionspotenzial stirred up a lot of attention in 6 towns – both online & offline!

The new photo booth – photo printing, facebook & new: video dispatch!
With a focus on cross-media communication, participants are not only supposed to let themselves be snapped in the photo booth and have their photo printed off on the spot. On top of this, the aim is to communicate the advertising message to third parties in moving pictures, too. For this purpose, the mobile photo booth was modified so that participants were able to record their videos in the photo booth and upload them. Both photos and videos were almost simultaneously made available via UMTS connection for integration into the PUMA facebook page. An online administration tool, specially developed for the customers, allowed the video to be conveniently uploaded to the facebook photo and video album!

More than 10,000 enthusiastic PUMA fans in just 18 days!
With up to 736 printed photos per day and numerous photos and videos uploaded to facebook, PUMA not only gained many online but also many offline fans! The one-off training of the PUMA team guaranteed that the firm's own personnel could operate the machinery by itself – very easily and above all at a reasonable price!

Pictures speak louder than words:

PUMA facebook album


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Module: mobile photo booth with facebook connection
Promotion: PUMA photo & video booth on tour in 6 cities

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