Emotional photo marketing (selection)

Find out now about the possibilities that photo marketing offers. Whether for customer events, to generate leads and addresses or increase sales – the photo-marketing project examples listed here show you what is possible. Now select one of the photo-marketing sub-sections listed below.

Video booth specially developed for adidas en route across Germany!

More than 1.380 videos recorded. More than 10.100 downloads from the adidas microsite & countless shares on social networks! In the "Our Pitch Our Rules!" campaign from adidas, participants automatically became part of the national team in the official adidas European Championships trailer!

More about the video booth from adidas... 

Impressive 360-degree photography at Vodafone's Bison Riding Event at IFA 2013

For the launch of its new logo, Vodafone made use of aktionspotenzial's new 360-degree photo module for its pan-German promotional tour. The 48 cameras positioned around the bison resulted in spectacular 360-degree videos with a "Matrix effect" similar to the current TV campaign. Every day, up to 200 videos were created from 360-degree photos.

For more information about 360-degree photography with bison-riding participants...

With the release of "Assassin's Creed IV", Ubisoft opted for aktionspotenzial's blue screen photo campaigns.

With the release of the new title "Assassin's Creed IV", aktionspotenzial carried out photo campaigns at 10 locations throughout Germany in parallel. The blue screen campaigns with online connectivity led to impulse purchases when people bought a personalised cover for each gaming platform. Up to 50 photos an hour were printed off.

For more information on the green  screen sales promotion...

 

 

 

 

 

3 photo campaigns thrill up to 1,100 gamers for Electronic Arts at the gamescom 2012 every day.

3D, green screen and racing car backdrop photo campaigns for 3 new games from Electronic Arts increased awareness and the number of Facebook fans for each title in a playful manner, providing a long-lasting promotional effect at gamescom 2012 in Cologne – the largest gaming convention in the world!

More on increasing awareness and fan numbers with photo campaigns...

More than 5,000 participants can experience the world of the new Octavia Combi thanks to a green screen.

At the Geneva Motor Show, more than 400 visitors a day experienced the new Škoda Octavia Combi – which was as high in quality as all of Škoda's campaign presence. The green-screen photo campaign playfully combined fun and knowledge, thus ensuring that the event would remain in participants' memories for a long time to come.

More on the Škoda launch with the green-screen photo campaign…

Special photo booths for DB Regio NRW generate more than 7,500 photos and statements

DB Regio NRW is looking for honest customer statements, the "Gesicht 2013" ("Face of 2013") as well as active voters – all in one campaign. Thanks to special photo booths of aktionspotenzial, more than 7,500 photos were printed off and statements made at 9 stations over a 2-week period.

More on the DB Regio NRW campaign with photo booths...  

Photo campaign with a vintage look: sophisticated PICTURE CODE mechanics and a response rate of 95% lead nearly 1,000 visitors to Truma's stand!

In addition, 470 e-mail addresses were generated. Find out how the photo campaign, with its iconic eye-catcher and vintage look, successfully increased stand frequency.

Read more Truma photo campaign with online connection at the CMT fair…

BOSCH employees travel around the world on Experience Day 2011 thanks to blue box technology.

With this year's BOSCH staff campaign, employees and their families let themselves be beamed to world-famous places thanks to blue screen technology. In the process, more than 500 photos were printed off at two blue box modules in just 5 hours!

More on the blue screen photo campaign at the BOSCH Experience Day 2011

Aktion Mensch, Germany’s largest private funding organisation, made the largest flag of diversity from 1,900 photos on NRW Day.

Around 1,900 photos were assembled into a huge German flag on NRW Day 2011. With the aid of aktionspotenzial, Aktion Mensch presented its three main areas of focus and wowed visitors for three days.

More on Aktion Mensch's photo campaign on NRW Day...

Photo booths with PICTURECODE effectively increase customer frequency and sales at s.Oliver!

New photo booth with PICTURECODE collection card guides more than 500 customers a day into s.Oliver stores! Photo prints & Facebook connection guarantee cross-media multiplier effects and long-lasting advertising messages! 

More on s.Oliver photo booth campaign with PICTURECODE...

PUMA photo & video booth on tour to launch products in 6 cities!

Find out how the new photo and video  booth from aktionspotenzial introduced the new football boot from PUMA at its launch! facebook connection and on-site photo printing helped attract a lot of attention both online and offline!

More on the PUMA photo & video booth with direct photo printing & facebook connection...

Nationwide DFB photo tour reached more than 25,000 football fans of the Women's World Cup!

17 days, 17 towns and up to 1,270 photos printed on site every day! Read here how enthusiastic football fans were photographed with the original World Cup during the DFB "Joy of Playing" Tour & received their personal photo on site!

Read more about the nationwide DBF photo tour on the occasion of the Women's World Cup

Mobile photo booth rocks for SIDESTEP & Converse at the Hurricane Festival 2011!

3,537 photo prints in just 3 days! This was the result at the SIDESTEP & Converse photo campaign using the new photo booth from aktionspotenzial at the Hurricane Music Festival 2011. The additional facebook link got the advertising message across online at the same time.

More on the SIDESTEP photo booth with direct photo printing & online connectivity

UniCredit UEFA Champions League Trophy Tour 2009 – 2011

More than 25,000 Trophy Tour visitors let themselves be photographed with the original Champions League Trophy. Using an individual barcode, the personal and password-protected photo could be downloaded from the UniCredit campaign page. Thanks to aktions:potenzial's efficient technical support, thousands of participants were steered from the campaign site to UniCredit's website.

More about the pan-European "UniCredit UEFA Champions League Trophy Tour" photo campaign...

Visitor routing for Allianz booth at the DKM 2010 in Dortmund convinces with an 86% attendance rate!

The aim was to lead visitors from the main entrance and high-traffic areas right to Allianz's stand. On behalf of the Insglück agency, aktionspotenzial developed an individual barcode photo campaign. An extraordinary stand frequency with high quality trade fair contacts was achieved – with a more than 86% response rate!

More information on the barcode photo campaign & effective visitor routing...

Foot Locker: European-wide photo campaign with the new adidas sneaker collection

To ensure an attention-grabbing launch of the new adidas sneaker collection in 4 European fashion capitals simultaneously, Foot Locker is using the proven and effective Fotoprint module from aktionspotenzial. 
By deliberately choosing fashion-conscious participants, supplying them with adidas sneakers & then doing a photo shoot with them, Foot Locker's styling skills have been highlighted.

More on the Foot Locker photo campaign...

Fascinating team building event for DocMorris

 Strengthening the sense of community among DocMorris pharmacists was one aim of the internal event. The agency facts & fiction enlivened the overall programme with a digital photo mosaic  show of aktionspotenzial. The photo mosaic made for a lot of entertainment & a lively atmosphere which will be remembered for a long time to come!

More on the DocMorris team building event with the digital mosaic show...

aktionspotenzial puts visitors on the cover of the IKEA catalogue

More than 3,000 visitors were photographed to be on the cover of the 2009 IKEA catalogue. Participants could pick up their individual IKEA catalogue with a unique barcode card. More than 70% of all participants returned 14 days later to IKEA to collect their catalogue. The technical implementation of this original campaign was entirely carried out by aktionspotenzial.

More on the "Cover photo campaign for the IKEA opening in Cologne"...

Bauer Publishing Group is looking for the best milk moustache of 2009 and 2010

The Bauer Publishing Group charged aktionspotenzial with carrying out an attention-grabbing online event that increased  INTOUCH website traffic by several thousand page views and significantly boosted public awareness of INTOUCH and the biscuit manufacturer OREO. The concept was developed jointly with the Bauer Verlag GmbH company and the agency Brand Upgrade GmbH . aktionspotenzial was responsible to carry out the photo voting project.

More on the "Milk moustache photo voting" photo campaign...
 

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